SMS marketing: targeting and satisfying customer needs

As we talked in previews article targeting in SMS marketing can lower your costs and of course increase positive customers reaction. In SMS marketing as  in every other marketing way it is better to know your customer. Recognition of customers will give you possibility to give customer what he/she needs.

How can you know customer?

First of all, SMS marketing begins with customers personal data collection. To send SMS advertising you need only phone numbers, but  you can also collect more information (name, surname, city, email and ect.). Personal information you can get about your customer usually depends on the way you collect data.

1. Loyalty/Discount Card – if you offer such cards, usually you ask customers to fill all personal information.  Loyality/Discount Cards also can give you information about customers habits: where they shop, how many they spend per one time/per month, what products they usually buy and ect.

2. Web site registration – lot’s of web sites ask to leave email or phone number if customers want to receive newsletters. It is also useful to ask customer in which product or service he/she is interested in.

3. Different promotions – “buy and win” type promotions is a great way to collect data, because customers needs to register for the prize. Registration form usually contains age, city, sex and ect. fields.

This is only three different ways of data collection, but as you see, they let to know your customers better: you can find out in which city most of your customers lives, how many they spend per month and what product/service interests them. Even knowing the city where customer lives allows you to send relevant to customers SMS advertisements. Customer will get information they need and can possible use and be satisfied.

How to use targeting in SMS marketing?

Collecting and analyzing customers personal information will let you know customers and send target SMS advertising to them. But data bases and other programs (excel, access and ect.) is not easy to use. We offer easy way for categorizing customers in groups and easy way to send SMS advertismens to one, few or all groups.

• Create contacts (target) groups in tree view – tree view lets to create groups, subgroups and categorize your customers data base in the way you want

• Assign customer to all the groups he/she belongs – our SMS marketing tool allows to assign customer contact information to more than one group. For example, customer lives in CITY A, shops in SHOP B, likes BRAND C and spends TILL 100 EUR per month. Customer assigned to all these groups will get target SMS advertising: discount in SHOP B, new collection of BRAND C, new shop in CITY A.

• Upload new contacts and see how your contacts data base is growing – we offer few different ways to create new contacts. You can upload .xls or .csv files to the group you want, you can create 1 contact to the group you want or to upload phone numbers list and create new group. Also, dashboard will show the growth of your customers data base.

With all the tools, mentioned above, you will be able to send target SMS advertisements. And as we told from beginning,  target SMS marketing will:

1. lower your cost – you won’t send all information to all your customers;

2. customers will be satisfied – they will get only relevant to them information;

3. customers reaction will be positive – spam is annoying, but useful information is valuable;

4. it will increase your sales – positive customers reaction converts to sales.