What makes customers want to receive SMS advertising?

SMS marketing will never be effective if Your customers do not want to receive Your SMS advertisements. So, what makes customers want to receive information about Your company, Your services?

Now customers usually have lots of Discount or Loyalty cards, also they subscribe lots of newsletters. This means, that customers get lots of advertisements, proposals or special offers. So, Your aim is to be different, get noticed and be acceptable.

1. Don’t Be a Nuisance

If You use SMS marketing for sending special offers, information about sales or something like that, 1 SMS per week is really enough. Of course, this doesn’t count if You send SMS about services or e-shop order status (oder is completed, paid, delivered and ect.)

2. Know Your customer

Discount or Loyalty cards actually work in Your advance. You can know what customer buys, how many money customer spends, where customer shops and ect. Group Your customers phone numbers in target groups and send SMS advertisements with information that suits  Your target group needs, taste or habits the best.

3. Offer tangible benefits

50% discount, present, 2 for 1 price, happy hours and ect. interests customer. So, write Your advertisement text thoughtfully. After few messages with only invitation to come to Your store, bar… and no tangible benefits customer probably will ask to stop sending SMS advertisements.

4. Be exciting

Offer a little bit of excitement. Use secret words for discounts, special hours, ask customers to have something with them or on them (wear hat, bring their favorite magazine) to get discount or to use Your special offer.

5. Track reaction and learn

SMS marketing allows different ways to track customers reaction. Use them, analyze results and learn. The better You know what Your customers likes, what interests them, the better results of every SMS marketing campaign You will have.

Use our SMS marketing tool – our online software will help You easily create target contacts groups, create and send SMS marketing campaigns in few minutes and see the results. Just Sign in and start sending SMS advertisements.