Every good marketer knows that there is no point of doing marketing campaign if you can not count the output of it. It does not matter what results you want to have:
- clicks
- registrations
- sales
- orders
- requests and ect.
Most important thing is that you must be able to count the results. If you can not or do not know how to define marketing campaign output (what should happen after the campaign) and estimate results (100 clicks, 10 registration, 1 sale), probably your marketing campaign will be unsuccessful and you will waste your money.
SMS marketing campaigns is great, because it’s quite easy to define output and estimate results. Campaigns output depends on what you advertise:
- Sales, discount information – how many items were sold
- new web site information – how many new visitors came
- new service – how many requests/orders were send
- information about event, trainings date, time, place changes – how many clients still did not know about changes
And results will depend on how you will do this. We would like to share our know-how and experience with real examples to help you understand what results you may have and what works in SMS marketing.
1. “Special offer on web site” campaign
Target group: loyal card owners. This loyal card offers different discounts, special offers, it’s not tied to any specific company.
SMS advertisement: Get discount for first magazine number. Visit our web site for information how to use this offer.
Number of sent SMS: 30.000
Number of web site visits: 1500
Number of orders: 235
Conversation rate (orders/SMS sent): 0,78%
2. “Send SMS and get special offer” campaign
Target group: customers that had used service of company that advertise
SMS advertisement: Get discount for first magazine number. Send keyword XXX to number YYY to order.
Number of sent SMS: 10.000
Number of orders: 697
Conversation rate (orders/SMS sent): 6,97%
As You see form these examples, You will get bigger conversation rate if:
- advertise to customers that know you
- allow to use special offer as simple as possible
SMS marketing let’s to use these important step in every marketing campaign you want to do. We already wrote how to collect your customers contact data base. When You have contact data base, you will be able to send advertising, information and get better results with each SMS marketing campaign.
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