Sales after exhibition: why You need to follow-up?

Follow-up to build new relationships

Following up after You’ve met potential client at exhibition will enable you to build new relationships and opportunity to make sales. Obviously, it is easier to sell when client knows You and Your company.

After each exhibition You probably have lots of business cards. Do not put them in a drawer, just start building relationships with people You’ve met.

Tips of effective relationships

• Write a brief summary after every meeting, just to remember what client was interested in. It will be much easier to make proposal.
• Invite them to join Your LinkedIn, Twitter or Facebook network.
•  Invite them to Your company’s events.
• Send them newsletters about Your products, services achievement.
• Plan all Your promises to the client as tasks in Your calendar.

Offer what client needs the most

Usually some potential clients are more interested in Your services than other.

After exhibition potential clients still remember meeting You. Send an offer or more information about Your services to them now.

Check that Your calendar with tasks-proposal is fulfilled.

People seldom make decision immediately. So, plan tasks to follow-up clients.

Improve Your process

Successful business is based on continuous improvement. So every new experience is just a way to learn. Do not forget to discuss with Your team:

• Was exhibition successful: how many business cards, leads and potential clients You have after?
• How many sales were done (per each team member)?
• How can Your team perform (sell, make connections, get clients) better next time?
• Has Your team planned follow-up tasks?
• Estimate real costs and profit.

According to the output of this discussion, make changes in Your process. This will help to get better results next time.

Beedo software

Use Beedo online software to:

• coordinate clients’ follow-up, calls or meetings tasks,
• create Your company own processes and work according them,
• manage events, projects and delegate tasks to Your team,
• measure results and much more.

Read more about our software here.